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Sarah
Meyran

WebMarketer / Project manager / Graphic Designer

About me

  • Name: Sarah Meyran
  • Email: smeyran@gmail.com
  • Phone: (0033) 06 61 41 29 88
  • Age: 28 years old
  • Address: Paris, France
  • Nationality :French

I graduated from the Toulouse Institue of Business Adminstration with a Masters Degree in Digital Marketing. My main strength is my strong knowledge in the webmarketing field, in creative software and my ability to come forward with proposals.

Download resume as PDF format
Visit my online portfolio

Skills

Overview of my skills

I have a versatile profile : an academic background in communication and marketing sciences but also a strong eperience in digital projects management. My passion of graphic design encourage me to improve myself and be curious about web trend.

    WEBSITE DEVELOPEMENT
  • Website installation, configuration and customization (CMS Wordpress)
  • CMS integration (drupal, prestashop, AEM)
  • Html/CSS
  • Designing Wireframe (Axure)
    PROJECT MANAGEMENT
  • International website roll out
  • Planning follow up
    (smartsheet / Microsoft project)
  • Risks recognition and minimization of uncertainty
  • Stakeholders coordination

    WEBMARKETING
  • Basic SEO : Google Analytics / Webmaster tools
  • Blogs and influencers relations
  • Emailing (Mailchimp + Mailjet)
  • Social Networks management

    GRAPHIC DESIGN
  • Advanced level : Indesign and Photoshop
  • Brand identity creation
  • Communication tools development
  • Communication tools development
  • Photo manipulation skills

CLIENTS

from diverses sectors

Professional

Experiences

date

at which my freelance activity has started

number

of student jobs

Language Skills

I have spent 2 years abroad (Manchester and Brussels) through an erasmus program in a flemish university. Many courses of my Master degree was taught in english. Finally, the language used in my last experience in Digitas Lbi was also english.
BULATS level : C1

French : Mother tongue
English : Professional
Spanish : Basic

Experiences

3 Years Experience!

Verspieren Group

Technical and webmarketing project manager

Since december 2016
Creating websites and managing digital communication for different firm’s business units within an internal digital agency composed by a developer, graphic designers, brand content manager...

ACHIEVEMENT & ROLE:

WEBSITE DEVELOPMENT :
-Need analysis, benchmark and audit
-Technical and requierement specifications
-Wireframes and UX optimization
-Internal and external team coordination

WEBMARKETING ACTIONS
- Audit and recommendation
- Corporate and product websites SEO optimization
- Implementing digital strategy (Social network, Adwords and retargeting campaigns, emailing...)
- Partners and influencers management
Digitas Lbi - Publicis Group

Project manager

2016 - 2017
Project manager on Helios project : an international digital platforms to increase RENAULT-NISSAN brands presence and the consumer experience worldwide. With 270 digital sites developed in 100 markets worldwide, Helios drives the next-generation customer experience with an all-new platform covering all the digital touch-points for the customer (CRM, Marketing campaing, social network...)

More information : http://www.automotiveworld.com/news-releases/nissans-helios-digital-project-elevate-brand-presence-consumer-experience-worldwide/

ACHIEVEMENT & ROLE:
- Responsible for the initiation, planning, execution, monitoring, controlling and closure of 5 markets rolled out : Finland (40%). Norway, Austria, Latvia, Lithuania...
- Ensure the coordination between all stakeholders (Translation agency, Client Partners, CMS team, Nissan Europe, SEO Expert, IS, ...)
- In charge of risks recognition and minimization of uncertainty that could impact the success of websites localisations.
- Improvement of European Master template and managing updates's deployment on defined scope
Freelance

Webmarketer, Webdesigner

2012 - 2017
Accomplish Web project objectives by establishing project scope; designing and delivering solutions for over 50 corporate and non-profit clients. My role involved :
- Establishing Web project scope according to clients strategy and market
- Auditing current solution and communication tools
- Designing proposal for changing and optimizing current webmarketing practices
- Creating offline/online communication tools and design material : website (corporate and ecommerce), brand identity, leaflet, social network visuals, packaging, ...
- Implementing webmarketing strategy and lever : CRM, newsletter, community management, blogs management, SEO optimization, ...
- Monitoring project progress in term of design review or webmarketing actions
- Completing test, creating documentation and training of users on the deployed platform
- Coordinating stakeholder and providers : SEO, SEA, developper, ... - Watching technology and design trends

Examples of clients :
- STYLIST, fashion magazine (~500k ex./week): Creation of Digital and print communication support in which I have the chance to create numerous and diverse advertisement for brands like: Dr Haushka, Organic, Benefit ...
- GOLDEN MARKET Digital Agency : missions related to management, artistic orientations, graphic designing as well as website development and content integration.
- RABSO, consultant : website restructuration to modernize and include SEO optimisation, brand identity (subsidiary) communication supports.
Louise Emoi

Freelance webdesigner, digital communication manager

Since June 2015

Louise Emoi is a small company based in South West of France, close to Mazamet. Louise Emoi product range are composed by handmade soaps, natural oil, balm and cream, all certified by the most strict labels in the field of organic cosmetic. With very good growth potential, Louise Emoi has undertook since 1 year a consolidation of its digital strategy



more information on : www.louiseemoi.com
My role involved :

WEBSITE CREATION :
- Creating website : migration Blog to wordpress platforme + woocommerce
- Website designing and UX optimization
- Sitemap reviewing : recommandation on pages content creation
- Implementing new functionnalities : Paypal and credit card paiement, order traking, newsletters subscriber, share social networks, customer account...
- English version : WIP

WEBMARKETING ACTIONS :
Louise Emoi's leads increased 3 times since the last year, sales x 2
- Creating Newsletter : opening rate ~60%
- Managing social network : + 265% likes since the last year
- Developping blog relations : WIP
- Optimizing SEO
- CRM : WIP

DESIGN MATERIAL :
- Redesigning Packaging
- Creating social network visuals
- Banner, leaflets, documentation supports...

Pierre Fabre Laboratories

Corporate Communication Project Manager

2014 - 6 months
My role was to participate in the deployment of the organizations communication within the growth and development framework of the group in an international context:
- Management of the corporate website international roll-out within 7 countries : project introduction, guidelines follow-up, advice on sitemap, approval on local content adaptation,...
- Improvement of the corporate Website’s visibility through the SEO optimization
- E-reputation : Facebook strategy recommendation, Youtube channel creation and optimization
- Contribution to the development of communication tool : graphic identity review, poster and leaflet creation, industry logo creation...
easiware, software CRM

Marketing Product Manager Junior

2013 - 4 months
Easiware is a young company specialized in publishing and marketing CRM software. It’s " marketing sales" and "customer service" solutions enable SME’s and large groups to manage their contacts, optimize their marketing campaigns , handle customer requests and manage their customer service
IAE Junior Entreprise

Project manager

2012 - 2013
The IAE Junior Conseil is a student’s association that works such as a consulting firm. It allows businesses to access services in finance, marketing, strategy and communications by providing the expertise of more than 2,000 students.The project manager is a central element of this structure. He orchestrates the missions given to him. He is the intermediary between the client, the board of the association and the students.
Tasks: Coordination and execution of 3 quantitative studies from client prospection and quote estimation to recruitment, consultation, process definitions, team management (10 people) and strategic recommendations
SNCF, National Rail Train Station - East head quarters

internal communication assistant

2011 - 1 year
Appointed to the HR department, my role involved:
- Events : Organization of a 2-day seminar for 20 people, enrollment management for 6 finance training sessions, a contest oriented towards the personnel, organization of breakfast meetings between management and field agents, participation in the organization of the TGV Est 5 years event and the ceremony for “Innov'acteurs”
- Training: Implementation and animation training workshop on the Scribus software for the employees of the TGV Axe
- Content creation : Creating communication tools (posters , booklets, .. ) , realization and video report editing, writing articles for the intranet
- Questionnaire Administration and compliance monitoring on the equipment for the improvement of consumer experience.
Mosley Hollins School

foreign teacher assistant

2009 - 2010
Lessons, grammar, vocabulary, introduction of french culture, homeworks supports, GCSE training sessions, test correction...

Education

ACADEMIC BACKGROUND IN MANAGEMENT, MARKETING AND COMMUNICATION

Graduated with a Master Degrees since 2014, I have a multidisciplinary universitary background. Each year has been completed with an intership/apprenticeship, and professional projects. Those years have a strong international orientation as my Master degree courses has been taught in english and I have obtained a BBA throught an erasmus program.

IAE TOULOUSE

Master Marketing

2012 - 2014
Speciality : Master Marketing of Innovative Technologies
Marketing, Consumer Behavior , Market Research , Statistics, Marketing Strategy + e-commerce , e- reputation, digital strategy , marketing innovations

Student projects : Qualitative Study "senior restaurants " to the City of Toulouse ( Care Guide , Prescription , Interview )

More information http://www.iae-toulouse.fr/en/specialite-marketing-des-technologies-innovantes
StrasBourg - Mulhouse University

Bachelor Communication and webmarketing

2011 - 2012
(Student trainee at the National Rail Station) PAO , E- Commerce , Project Management, Customer Relationship Management , E- reputation
Hogeschool Universiteit Brussel (HUB - EHSAL)

Bachelor Business and administration

2010 - 2011
Bachelor obtained through an erasmus program. Human ressource management, principle of management, corporate strategy, international marketing, project management, ethics and economy...
Nice- Sophia Antipolis University

University diploma communication

2007 - 2007
( Written / oral communication technics , graphic design, Audiovisual , Internal / External Communication, Press Relations / Public ...) + day Organization " Speed ​​Networking " + realisation of a reportage on " The Palace of Miditérranée "

Portfolio

Please, click on a project and use the arrow of the carrousel in order to display all visuals

Projects and Voluntary

Since 2008, I have the opportunity and the pleasure to join different teams while offering my skills in digital marketing and graphic design. Some of the projects mentionned bellow are from non-profit organizations, some are more personal, and some are representative of my high involvement in a company with whom I shared its values.

CIE QUALITY STREET : www.ciequalitystreet.com

Creating website, providing recommendation in events promotion

ASSOCIATION SHERPA : www.asso-sherpa.org/home

Sherpa, a Paris-based association governed by the law of 1901, was set up in 2001 to protect and defend victims of economic crimes.
Involvement in graphic design (visit card, leaflet), newsletter design

ML TECHNOLOGIES: http://www.mltbenin.com/

Website creation, visual identity, communication tools : financial / public presentation design, ...

AGENCIA EUROPA : www.agencia-europa.com

Agencia Europa is an online travel agency offering tailor made holidays to the South American market. My scope of action included the creation and maintenance of the website on Wordpress CMS and the creation of the visual identity of the agency and its communication media ( email template , newsletter, quotes ... ) .

EBENYS

Ebenys is an e- commerce based website offering skin products for black and mixed skins. In addition to my involvement in the implementation of the brand strategy , I was responsible for creating the site, the realization of its corporate identity and its communication media. This project was proposed at a competition for young entrepreneurs in April 2013

ASSOCIATION MOINAMA


Board member of a musical association for young people.
- Participation in the organization of concerts , Organizing outings
- Graphic design (poster, logo, business card) - Search for sponsors , press release
- Drafting of the sales pitch for the establishment of a partnership with the city of Nice

Contact

Let's Keep In Touch

Don't hesitate to send me a message if you need more information about my works or my experience. Feel free as well to contact me about digital marketing position opportunity or if you are looking for someone to help you developping the digital marketing of your organisazion or its visual identity.

Sarah Meyran
Paris, France
Phone
(0033) 6 61 41 29 88

I'm also on Linkedin

Sarah
Meyran

WebMarketer / Project manager / Graphic Designer